As I mentioned in the previous post, because of the current pricing scheme BIM’s availability is limited to large projects. This is the current constraint on the revenue potential for BIM. You will never see BIM used in residential construction. The cost is greater than the advantage. If BIM were free, it would open up the entire industry as its market. For those of you who don’t have an understanding of the theory of constraints, as you expand your market, you can increase your throughput. Throughput is how many units you get into the hands of consumers. According to this theory you can increase profits by, decreasing standing inventory, decreasing expenses, or increasing throughput. Theory of constraints has been applied to most modern factories but has yet to be applied to the BIM market and there is no reason that it shouldn’t. TOC can be applied to any situation with success.
New Thoughts